Privacy statement: Your privacy is very important to Us. Our company promises not to disclose your personal information to any external company with out your explicit permission.
From the perspective of industry segments, the refrigeration industry represented by refrigerators and freezers has recovered faster, air conditioners have been adversely affected by the "cool summer" and installation under the epidemic, and the beauty and health care and kitchen appliances industries have achieved positive growth during the epidemic. The changes in these subdivisions fully reflect the new changes in consumers' home living needs during the epidemic.
The 2020 new crown epidemic has made the already weak market worse, and retail sales have dropped by nearly 40% in the first quarter. As the domestic epidemic is well controlled, market demand has gradually recovered. According to the monitoring data of Aowei Cloud Network, the industry's annual retail sales were about 708.3 billion yuan, a year-on-year decrease of 11.1%. The demand in the second half of the year was basically the same as in 2019.
From the perspective of food and beverage categories, in 2020, except for refrigerators, the market demand for major appliances will be flat, and the rest of the categories will decline to varying degrees. Decline, the epidemic situation has brought demand to such small home appliances. In 2020, small cooking appliances such as air fryer and grilling machines, small cleaning appliances such as vacuum cleaners, electric mops, etc., and personal care appliances such as hairdressers and personal massagers will be popular by the "home economy". Sales have soared, and although some of the coldness has fallen, there is a chance to continue to maintain records. Including, dishwashers bucked the trend, which happened 25%.
According to data from Aowei Cloud Network, under the special situation of 2020, the retail market has fully transitioned to a new pattern of online market dominance and offline market assistance. Even for large appliances such as air conditioners and electric water heaters that need to be installed on them, the proportion of online channels has already accounted for more than 50%.
From the perspective of subdivisions, domestic large and small home appliances will continue the positive growth trend since the third quarter in 2020, and the growth rate will continue to expand, and the export of parts and components will be the same as last year. In terms of subregions, in 2020, the growth rate of China's home appliance industry exports to the three major economic regions of Asia, Europe, and North America will all hit the highest rate of the year, and the scale will also hit a record high; Latin America continues to improve; and Africa's growth rate turns positive for the first time.
2021 market development outlook
In 2021, the home appliance industry is still facing the background of a high retention rate of traditional home appliances and limited new demand. In addition, the entire domestic consumer enthusiasm has not been fully activated, and the industry will not be able to see all categories in 2021, and all platforms will see a sharp rise. . It is more likely to continue the recovery growth of traditional categories and the differentiation trend of rapid growth of emerging categories.
The above data and analysis sources refer to the "In-depth Investigation and Investment Strategic Planning Analysis Report of China's Home Appliance Industry" issued by the Qianzhan Industry Research Institute. At the same time, the Qianzhan Industry Research Institute provides industrial big data, industrial planning, industrial declaration, industrial park planning, industrial investment promotion, IPO fundraising feasibility research and other solutions.
(Source: Qianzhan Industry Research Institute)
Privacy statement: Your privacy is very important to Us. Our company promises not to disclose your personal information to any external company with out your explicit permission.
Fill in more information so that we can get in touch with you faster
Privacy statement: Your privacy is very important to Us. Our company promises not to disclose your personal information to any external company with out your explicit permission.